Based in Sheffield, Alex Smith is a dynamic growth strategist with a record for propelling bootstrapped start-ups to success. Launching his career as a data analyst, he quickly rose to prominence at Twinkl Educational Publishing. During his 5-year tenure, Alex led their International Growth, securing the esteemed Queen's Award for Enterprise for International Trade in the process.

Now at UNiDAYS initially as Head of Growth, Alex has redefined member offerings, unveiling a student-centric support category that goes beyond mere retail discounts. His forward-thinking approach is reshaping the UNiDAYS marketplace, driving unparalleled growth and innovation.