Drew Smith is a technology entrepreneur with exceptional insights into retail data, ecommerce performance and innovation. Prior to co-founding Upp with established trailblazer Ben White, Drew’s career really took flight at Volo Commerce where he began as an ecommerce consultant in 2014. Drew’s analytical mindset and first principle thinking accelerated his career - with fast advancement to Director of Product Strategy by 2017, before pitching the idea of Upp in 2019.

Drew has accomplished the building of the worlds first retail decision intelligence that makes fast, smart advertising decisions in real-time and drives unparalleled profitability and performance on Google Shopping. Automating marketing decisions, helping retailers sell more effectively, and providing control and certainty of outcomes.